2013 Winners

Health, Fitness & Beauty

Joy Kelly, JuicePlus

Joy has been a certified fitness professional for 34 years; owned her own health club, managed clubs for others, etc. 18 years ago, she became an independent contractor for NSA, the makers of Juice Plus+ and currently is a National Marketing Director for the company. She trains independent distributors, conducts health workshops for the public and helps to organize regional conferences. She co-owns Chapala Gardens, based on Tower Garden by NSA, a vertical, aeroponic growing system, with her daughter.



Melissa Marsted, Lucky Penny Press

After graduating from Harvard University, Melissa pursued a career as a professional fund-raiser for more than 15 years. With a passion for books and writing, Melissa began collecting and writing children’s books for her two boys. In the 2008 Tea Fire, she lost her home and her books. In 2009, she self-published her first children’s book “Pablito & the Speckled Bear.”  The experience gave her the idea to launch Lucky Penny Press as a children’s eBook publishing company, which she did in 2011. Lucky Penny Press now has dozens of eBooks advocating lessons and themes that focus on nurturing the creative spirit, introducing new cultures and empowering children to believe in their dreams.


Emerging Business

Jill Latham, Vibrant Earth Juices

Vibrant Earth Juices offers freshly pressed, raw, organic juices and juice cleanses designed by Nutritionist and Registered Dietitian, JIll Latham. With a juice bar located on Upper State St. and a home/office delivery service, their juices are available to anyone looking for a healthy and nutritious way to increase their overall wellness and invigorate their body. The two most important components Jill strives for are outstanding customer service and a delicious, healthy, clean product. Vibrant Earth Juices has been in business for just under two years.



Alethea Tyner Paradis, Friendship Tours World Travel

The company provides educational travel, experiential learning and community service programs abroad for students and teachers. It operates in historically significant countries that provide lessons for transcending conflict through mutual prosperity: Vietnam, Cambodia, Laos, Myanmar, Cuba and Rwanda. Partnering with sustainable non-profits in the destination countries, Friendship Tours provides hands-on lessons for students in the power of social entrepreneurial collaboration. Alethea started this business in 2005 to give her high school history students the experience that was missing in the mainstream educational tour realm.



Ali Bauerlein, Inogen

Inogen manufacturers an innovative portable oxygen concentrator (POC) for patients worldwide who need oxygen therapy. In addition, in the US Inogen services oxygen patients directly through Medicare and private insurance plans. What started as a business plan for an entrepreneurship course at UCSB - that was inspired by Ali’s grandmother’s struggles with existing oxygen therapy technology 11 years ago - ultimately became a reality. She is most proud of their success in making oxygen patients’ lives easier every day.


Professional Services

Barbara Klein, Accrued Benefit Administration

Accrued Benefit Administrators, Inc. (ABA) is a third party pension administration firm (“TPA”). It provides full service retirement plan administration. ABA specializes in qualified retirement and welfare benefit plans which are subject to ERISA. This year Barbara started a new digital, multi-media company – 401k Essentials – that brings a unique service and product to the HR professional who embraces the era of technology. After 20+ years, the original business, ABA continues and will feed the new business the needed expertise in her field of 401(k) plan administration.



Susanne Chess, Fine Fabrics of Santa Barbara/Force Fins

Susanne is Founding and Managing Director, and COO of two established companies. Bob Evans Designs, Inc. is the corporate entity behind and operates under the trademark “Force Fin,” which designs, develops, manufactures and distributes the World’s Finest Fins for swimming, snorkeling, and SCUBA diving. Force Fins are also used by Special Forces around the world. Her other business is Fine Fabrics of Santa Barbara - Santa Barbara’s only fashion fabric store. Along with FineFabrics.com, she specializes in procuring Fashion’s Finest Ingredients - fashion forward products that are not generally available to the public.


Rock Star: Life Acheivement

Kathy Odell, Annovium Products

Kathy is a serial entrepreneur who helps companies grow. Her current company is Annovium Products, a two–year-old company that manufactures and distributes fitness equipment, and provides training and education for fitness professionals. Prior to that she was the founding CEO of Inogen, Inc. a manufacturer of portable oxygen concentrators for patients suffering from Chronic Obstructive Pulmonary Disease. Inogen now employs nearly 300 people. Her first company was Medical Concepts, Inc. a manufacturer of endoscopic video systems for minimally invasive surgery that was a leader in its field and later sold to Karl Storz Imaging.


To see the Student Recipients, click here.