2017 Winners

Rock Star: Lifetime Achievement Award

Pamela Webber, Santa Barbara Hotel Group

Pamela arrived in Santa Barbara from England in 1956 with her husband, David, and her 4-year-old daughter, Jeanette. Almost by chance, they became managers of the Hacienda Motel, and eight years later bought the Pepper Tree Inn. Now Pamela is the owner of the Santa Barbara Hotel Group that owns and operates five hotels with a total of 367 guest rooms. She has devoted much of her life to making Santa Barbara a destination for tourists by creating the Santa Barbara Scenic Drive and co-founding the Visit Santa Barbara Committee. She also established the city's waste reduction and cleanup program, Looking Good Santa Barbara. Pamela is certainly deserving of this Rock Star Award.



Ashley Farrell, Ashley Farrell Landscape Design

Ashley Farrell Landscape Design is a full service landscape design company that works closely with their clients to address all issues from conceptual design to installation. The company specializes in sustainable landscaping practices for our changing climate.


Emerging Business:

Alexis Schomer, RepWatch

Alexis wanted to help people improve their health. RepWatch combines wearable technology with a mobile application to connect physical therapists and their patients throughout the recovery process andkeep patients motivated and on track with their recovery plan. While only a year old, RepWatch has already won several awards.


Green/Social Entrepreneurship:

Heather Hochrein, EVmatch

Heather and her partner designed EVmatch as a sharing platform for the electric vehicle (EV) community that redefines the public charging experience to better support all EV drivers. The company currently offers an online platform for peer-to-peer EV charging that allows owners to rent out their private charging stations.



Emilee Garfield, The Loft: Emilee's Pilates & Yoga

The Loft is a small boutique-like studio where Emilee teaches Yoga & Pilates. She also offers specialized classes in Pilates Therapeutics and specialized classes for yoga for scoliosis, and cancer core recovery classes. She believes that If you focus your mind on the entire body and making all your muscles work together, you can get so much stronger.



Tara Jones Haaf, Eat This, Shoot That!

Eat This, Shoot That! Is Santa Barbara's first food tour company that offers food & photo tours of the Funk Zone and the Presidio. The tours walk guests to various restaurants and watering holes showcasing the different neighborhoods along with photo tips on to use their smartphone cameras.



Gillian Christie, Christie & Co.

Christie & Co is a global strategic branding and communications company that works with ethical companies worldwide designing and implementing strategies to take their Dream to Mainstream. Since starting her company 25 years ago, Gillian's goal is to ensure that those courageous brands working to make the world better succeed. Her company continues to pioneer innovative, new products, technologies, and services that address critical health, environmental, and social issues and opportunities.



Janet Reineck, World Dance for Humanity

World Dance for Humanity is a dance class, a humanitarian aid organization, and a community of women working to change lives and ease suffering in the world. Our aid work is focused on Rwanda, where we are helping 8,400 people lift themselves out of poverty. We also help out in our own community, working with disadvantaged children at the Westside Boys and Girls Club. Our motto: In shape, inspired, in service to humanity.


Professional Services:

Alelia Parenteau, iSurf School

ISurf is an Santa Barbara-based surf school dedicated to women's empowerment and well being. Alelia offer annual memberships for women, private and group lessons as well as kids (co-ed) camps and other after-school programs. They also have a nonprofit arm, Surf Like A Girl, that provides free, needs-based surf lessons to underserved girls.



Fay Doe, Underground Hair Artists

Underground Hair Artists is an award-winning salon in downtown SB that has been serving clients for twelve years at that location. Fay has created her own line of hair products, Underground Culture, and donates $1 from every sale to youth nonprofits. Fay is all about giving back to the community.



Payal Kamdar, vSolvit

Payal Kamdar founded VSolvit (pronounced: "We Solve it") in 2006 as a technology consulting services company focused on the Federal Government. VSolvit is dedicated to service to our nation, and our community by bringing innovation to their customers. They are a company by technologists for technologists in government.


Wholesale/Manufacturing/Global Trade:

Jeanne David, Outer Aisle Gourmet

Outer Aisle Gourmet makes cauliflower pizza crusts and cauliflower sandwich thins for retail stores and foodservice. Our products are naturally gluten free, low-carb, non-GMO, Paleo friendly and are low glycemic load, the only product of this kind on retail shelves. Jeanne started the business three years ago to be part of the solution to the country's obesity and diabetes crises and to improve the health of her own family.


To see the Student Recipients, click here.