Our Board

The mission of the SOE Foundation is to support entrepreneurship at all levels in Santa Barara & Ventura Counties.


Board Chair & CEO

Cathy Feldman

Cathy is the publisher of Blue Point Books, which she founded in 1991. She has published 35 non-fiction titles by multiple authors. Her goal is to publish books that make a difference. She was one of the founders of NAWBO-SB Chapter and served as Executive Director of NAWBO-SB for two years. She has served as Board Chair of the Foundation since 2011 and has supervised all of the Spirit of Entrepreneurship™ events.


Vice-President & Director

Darya Bronston

Darya is the Founder and Managing Director of Annovium Products and the inventor of the MOTR, previously known as the CoreFitnessRoller and the CoreBody Reformer. She is a wellness specialist and business consultant for businesses and organizations, ranging from health services and technology to services and education. Darya's understanding of community and communication, combined with her strategic planning skills helps companies and organizations rise to their optimal potential.



Michele Hinnrichs

Michele Hinnrichs founded Pacific Advanced Technology in 1988 and has been involved with the development and commercialization of state of the art infrared sensor system for over 30 years. Sherlock gas imaging and analysis infrared imaging spectrometer is their most successful commercial product that is currently being used by the oil, gas, chemical and power industry for fugitive leak detection, quantification, as well as remote emission monitoring and analysis. It is commercially marketed under a wholly owned subsidiary, Gas Imaging Technology. Michele received her B.S. and M.S. in physics from California State University, Northridge. She has published and presented numerous technical papers and holds three patents with two patents pending.



Caroline MacDougall

Caroline, founder of Teeccino Caffé that markets the top selling brand of coffee alternatives in America, is a typical serial entrepreneur. Her career as a serial entrepreneur has spanned over 30 years successfully creating and marketing numerous herbal products for top tea companies including her own brand, Teeccino Herbal Coffee. Caroline's latest creation is a new high-performance cereal made from super seeds called TeeChia. TeeChia is nutrient dense and provides lasting energy and satiety with no added sugar. She was also the past winner of the 2011 Spirit of Entrepreneurship Award in the Retail/Wholesale category.



Julie Samson

Julie is a business strategist, entrepreneurship educator, and business owner dedicated to helping entrepreneurs become surefooted and agile in today's rapidly changing business environment. She serves as the Executive Director of Santa Barbara City College's Scheinfeld Center for Entrepreneurship, and Director of the SB Small Business Development Center as well as the Center for International Trade Development. She also teaches the Enterprise Launch program at SBCC, and serves as regional director for global trade and logistics under the Strong Workforce Program of the California State Chancellor's office.



Elizabeth (Liz) Seitz

Liz Seitz is currently the Vice President & Commercial Branch Manager for California Bank & Trust in Oxnard. She began her banking career at Wells Fargo Bank, where she spent managing offices in Goleta and Ventura. Liz also managed branches for Santa Barbara Bank & Trust, Community West Bank, Ventura Business Bank and Bank of the West. Liz is a graduate of the Western Banking School at the University of San Diego. She has been active in various non-profit organizations such as The Boys & Girls Club of Ventura, Rotary Club, American Heart Association, Domestic Violence Solutions for Women in Santa Barbara County, Ventura Chamber of Commerce, WEV, Spirit of Entrepreneurship Foundation.



Sabrina A. Tinajero

Sabrina is Business Development Officer, Commercial lending at the Santa Barbara Main office of Wells Fargo downtown. She's been with Wells Fargo for nine years as VP/Branch Manager and recently completed the two-year Business Leadership Academy through Wells Fargo. She has been actively involved in the communities she's lived and, in addition to serving on the SOE Foundation Board, is co-chair for The America Heart Association Walk for the second year. Prior to joining Wells Fargo, Sabrina was a branch manager for Bank of America for four years.