SOE Award Recipient

2012 • Media & Communications


Rachael Ross Steidl

Santa Barbara, CA
Parent Click, Inc.

"In hindsight I realize that there were many things I did not know when I started this business, but the hands-on training has been rewarding. I have enjoyed learning every aspect of my company."

Rachael's Bio...

2017 Update... Rachael sold in 2016 and launched Steidl Consulting. She is consulting in digital marketing as well as focused on developing more programming and support around student mental health. She also formed the Student Mental Wellness Coalition and Youth Wellness Connection in 2016 and launched the website to support and connect families with struggling teens. She has over 25 years experience in management, marketing, and strategic planning.

2012 Bio... Rachael is the founder (and former CEO & Publisher) of ParentClick, Inc., a website that centralizes resources for local families in cities. In 2002, she was motivated as a new mother to create a website to support families when she saw parents struggling to find resources for their children. Two years later, after seeing the impact this site had in her community and hearing comments from parents in other cities wanting this same resource, was launched. This allowed her to expand from one community to being in multiple communities nationwide as a one stop, web based research portal for families. was built from hard work, thorough research, a passion to support parents and a love of seeing families taking advantage of incredible programs in their community.

Rachael has an M.A. in Psychology from Pepperdine University. She is a Santa Barbara native and the mother of 3 girls.

Community Involvement... Rachael is very involved in the community volunteering on several Boards and committees that have included the Santa Barbara Foundation, CADA, Goleta Valley Chamber of Commerce, Youth Making Change, Santa Barbara Foundation’s Katherine Harvey Fellows Committee, National Charity League and serving as the former board president of the Teddy Bear Cancer Foundation, and former co-chair of the Women’s Fund of Santa Barbara.