SOE Award Recipient
2020 • Hospitality & Tourism •
"Do plenty of research before you start your business. Talk to people who have successful businesses and also talk to people that have had unsuccessful ones. Retired entrepreneurs are also a treasure of information and tips. You will learn a lot."
Growing up in Guatemala, Elubia learned to cook from the women in her neighborhood, many of whom would sell their homemade food at the local market and on the neighborhood street in the evenings. Little by little, she learned their secrets while helping them dice veggies and knead dough.
Arriving in the United States 20 years ago, Elubia worked cleaning houses and tried to sell her prepared food on weekends. At the time, she was in an abusive relationship. Eventually, she was able to leave, then attend Santa Barbara City College to first learn English and graduate with a degree in Child Development.
Elubia always had a dream to open and operate her own food-based business. Originally, her concept started as a booth at local festivals, since then she’s been able to grow her business and open a Santa Barbara storefront that also caters events and gives back to community organizations and schools.