SOE Award Recipient

2020 • Science & Technology

Martha Townsend 2

Martha Townsend

• Santa Barbara, CA •

Market Ready Rx, Inc.

“Have a support system for when self-doubt emerges- spouse, mastermind group- someone who believes in your and has got your back.”

Martha's Bio...

The President of Market Ready Rx, Martha is a seasoned marketer with over 25 years of commercial and operational experience in the medical diagnostics industry, specializing in personalized companion diagnostics. In 2006, after several successful commercial systems launches, including the first precision diagnostic process for women with breast cancer, Ms. Townsend created Market Ready Rx to serve clients in the evolving field of personalized diagnostics.

Martha Townsend is a dedicated volunteer in Santa Barbara who has volunteered her marketing and strategic planning services to the multiple organizations making a difference in the community including the Junior League, Santa Barbara Public Library, Santa Barbara Zoo and Jodi House.

Ms. Townsend holds a BS in Biology from Loyola Marymount University of Los Angeles, CA, and a certificate in Medical Marketing from UCLA Anderson School of Business.